On the 15th of September at the Frankfurt Motor Show, the SEAT president will deliver his much anticipated speech. At 11.50am, Jürgen Stackmann will take to the stage to announce SEAT’s successes over the last year and reveal all of the exciting developments for the Brand. Don’t miss anything!

Watch it live here.


Earlier this year SEAT left audiences across the world in awe when Stackmann unveiled their vision for the future, the SEAT 20V20. This concept car was presented at Geneva as the ideal expression of the evolution of SEAT’s design language and has since created a stir on the international motor show circuit.
With the Frankfurt Motor Show’s international reputation for throwing up surprises and with the anticipation building for a show that only comes around once every two years, there’s no wonder there’s an expectation for some big surprises. And after what SEAT has already given us at previous Motor Shows this year, it’s certain that Frankfurt will also deliver.