Barcelona, 03/08/2016. - The new SEAT Ateca will be the highlight this summer at Barcelona’s El Prat airport. Artist Sergi Ramírez, who specialises in sand sculptures, has created a replica using 26 tonnes of sand. The first SUV in the history of the brand, and one of the most innovative in its segment, the Ateca is being widely accepted by customers and can be admired in the airport’s Terminal 1 by around 100,000 passengers daily.
A real-life Ateca is on display next to its sand replica at a stand called “Created in Barcelona”, as well as the making-of video and an audiovisual presentation. The installation will be in place until late October.
SEAT global Marketing director Susanne Franz explained that “the aim of this installation is to showcase Barcelona-based art and design with an ephemeral sculpture”. She added that “Barcelona has one of Europe’s 10 busiest airports and is the ideal location to display the SEAT Ateca and, at the same time, highlight the brand’s link with the city of Barcelona”.
Sergi Ramírez has been creating sand sculptures for 30 years. His artistic creations have earned him several distinctions, including first prize at the 3rd and 4th editions of Certamen in Gran Canaria, second place at the Zhoushan International Sand Sculpture Festival in China and third place at the Tranum Strand festival in Denmark.